Smart Financial Strategy for Modern Farming
1 December 2025 | 1.00 – 2.00pm
Building a financially sustainable farm business
Farm businesses and their finances have become exponentially more complex and as conditions continue to harden for the sector, it is more important than ever to understand which parts of a business drive profit and how to deliver growth.
This talk is designed to help agribusiness leaders, allied professionals and those interested in business leadership to track business performance, evaluate profit centres and make informed investment decisions.
A panel of trusted experts with personal experience of managing farms discuss business strategies for diversified modern farms.
- Knowing your profit centres
- Making smart investment decisions
- Keeping more added value within the business
- Setting up management accounts and tracking performance
- Farming successfully without subsidies
- Competing on the global stage
- Conducting a practical profitability review
This session will unpack the latest fiscal and policy announcements from the Autumn Budget, helping participants understand their impact, anticipate challenges, and seize new opportunities.
Join us to gain the clarity and confidence to make better business decisions, build financial resilience, and drive sustainable growth in a changing agricultural economy.
The Speakers

Robbie Moore MP
Shadow Farming & Rural Affairs Minister
Robbie has been the Member of Parliament for Keighley and Ilkley since December 2019 and undertakes the role of Shadow Minister (Environment, Food and Rural Affairs). Under the Conservative government, Robbie was part of Defra’s ministerial team as the Parliamentary Under-Secretary for Water and Rural Growth as well as being a member of the Environment, Food and Rural Affairs Select Committee.
Robbie is from a farming family which in 2007 set up a plastics recycling business that has now grown to consist of a national network of franchises collecting and recycling a vast range of farm plastic waste.
Robbie is also a qualified architect and Rural Chartered Surveyor. Having worked for a firm of chartered surveyors for 10 years, Robbie set up his own consultancy delivering expert advice to clients on a wide range of land, property, energy and business-related issues prior to being elected to Parliament.

Louise Manning, PhD
Managing Director, LJM Associates
Louise is an academic, writer, communicator, and educator. She works with governments, public and private organisations and is passionate about food and farming and supporting communities all around the world and helping them to thrive. She has published over 150 peer-reviewed papers, written and edited multiple books, upported education programmes for the sector and is a frequent guest on webinars, podcasts and conference platforms.
Louise and her husband farm in Hertfordshire.

Ali Capper DL
Partner, Stocks Farm and Executive Chairman, British Apples and Pears Ltd
Ali is a Partner at Stocks Farm, Suckley, Worcestershire UK with her husband Richard and his father Mark. The Cappers specialise in growing hops, dessert and cider apples.
Ali’s former 18 year career was in Advertising & Marketing.
Ali is a Nuffield Farming Scholar (2013), former Board member (2012-2024) of and Chairman (2016-2022) of the NFU’s national Horticulture & Potatoes Board and was a Trustee of Nuffield Farming Scholarship Trust (2014-2019). Ali was also a long-standing Board member of British Hop Association and Wye Hops until 2024.
Today, in addition to numerous roles at the farm, she works as a Trustee of the Oxford Farming Conference, is Executive Chairman of British Apples & Pears Ltd, Chairman of Horticulture Crop Protection Ltd, and a non-executive Director of NFU Mutual. Ali is a Deputy Lieutenant for Worcestershire and 2024/25 Chair of Herefordshire Agricultural Club.

Martin Collison, BSc (Hons) Agriculture Wye College, FRSA, FCIEA, FRAgS, FRASE, MIAgrM
Director, Collison and Associates Limited and Visiting Professor in AgriFood Systems at the Lincoln Institute for AgriFood Technology (LIAT)
Martin has been an agrifood consultant since 2000, an academic since 1987 and is a Visiting Professor in Agri-Food Systems at LIAT. He has also been a partner/company director of businesses in arable, livestock (sheep), horticulture, consultancy, import and export. Martin helped develop the UK Strategy for Agricultural Technologies and was on evaluation teams reviewing the AgTech Catalyst, Transforming Food Production, Farming Innovation, Biomass Feedstock Innovation and DEFRA small grant programmes. He has also worked on reviews for the EU Commission of the European Innovation Partnership for Agriculture (EIP Agri), short food chains, water and agriculture, food exports and the EU Code of Conduct for the Food Chain. Martin wrote two successful bids for H2020 projects in the livestock sector: 4D4F focused on use of digital tools to improve animal husbandry; DISARM focused on antibiotic reduction.
Martin has supported Greater Lincolnshire LEP as agri-food advisor since 2013 and developed the UK Food Valley programme. He also chairs the Norfolk and Suffolk AgriFood Industry Council. He has also been on the national CLA Agriculture and Land Use Committee for 12 years.
In the last 5 years he has written agrifood growth plans for Lincolnshire, Norfolk and Suffolk, Midlands Engine, Cornwall, Great South West, Gloucestershire and the NFU South East and London region, covering over 50% of national agri-food production.
Related Events
The Sustainable Food Summit (Yorkshire)
Navigating APR Reform Roundtable
The Better Farming Conference
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